At PRAligns, we believe that robust privacy is the cornerstone of intelligent public relations. Our platform is engineered with a "privacy-by-design" philosophy, ensuring that data protection principles are embedded into every feature and data processing activity.

We comply with globally recognized frameworks, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), to provide you with control, transparency, and security over your professional information.

We distinguish between data you provide to use our service and data generated by your interaction with it.

Account & Profile Data: This includes your name, email, company, and professional preferences (industries, regions). This information is essential for creating your account, personalizing your intelligence feed, and enabling platform functionality.

Platform Interaction Data: We collect data on your use of the dashboard—such as signals viewed, filters applied, and decisions made ("ACT" or "MONITOR"). This aggregated, anonymized data is crucial for:

• Continuously improving our AI relevance algorithms and signal accuracy.
• Developing new features that address real user workflows.
• Maintaining platform security and preventing abuse.

Signal & Content Data: The PR signals, news articles, and intelligence briefs processed by our platform are sourced from publicly available information and licensed data feeds. We analyze this content but do not claim ownership of the underlying source material.

Your data powers a secure, closed-loop intelligence system designed solely for your professional benefit.

• Personalization: Your industry and region preferences directly train the AI models that rank and filter signals, ensuring your feed is uniquely relevant.
• Analytics & Insights: Aggregated, non-identifiable usage patterns help us understand feature adoption and improve the user experience for everyone.
• Communication: We use your contact information to send essential service updates, security alerts, and (with your consent) newsletters on PR intelligence trends.
• Security & Integrity: Data is used to monitor for and prevent fraudulent activity, ensuring the platform remains a trusted environment.

We are not in the business of selling your personal information. Data is shared only under strict conditions:

Service Providers: We partner with elite, GDPR-compliant providers for hosting (AWS), analytics, and communication. These partners are contractually bound to process data only as we instruct and for the same purposes outlined here.

Legal Compliance: We may disclose information if required by law, such as in response to a valid subpoena or to protect the rights, property, or safety of PRAligns, our users, or the public.

Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred. We will notify you and provide choices regarding your data before any such transfer becomes subject to a different privacy policy.

You have comprehensive rights regarding your personal data. You can exercise most of these directly from your account settings.

• Access & Portability: Request a copy of your personal data in a structured, machine-readable format.
• Correction: Update inaccurate or incomplete profile information at any time.
• Deletion: Request the deletion of your account and associated personal data, subject to certain legal obligations we must retain.
• Objection & Restriction: Object to certain types of processing or request a temporary halt to processing under specific circumstances.
• Consent Management: Withdraw consent for communications (like newsletters) with a single click in the email footer or your settings.

To exercise any of these rights, please use the contact information below. We will respond to all legitimate requests within 30 days.